Lancome is inviting its customers to “celebrate wellness” on October 19th for its national event – Genifique Day, which will benefit St. Jude Children’s Research Hospital.

On October 19th, and at select Lancome counters throughout the month of October, $7 from every sale of select Genifique products will be donated to St. Jude, for the research and treatment of pediatric cancer and other deadly childhood diseases.

“Our three-year partnership stands as a testament to Lancome’s commitment to supporting St. Jude Children’s Research Hospital, an organization that shares many of our core values,” says Serge Jureidini, president of Lancome USA. “On Genifique Day, we invite everyone to help raise the funds needed to continue St. Jude’s life-saving research.”